Why Creating A Blog Could Be For You

You may wonder where the word “Blog” comes from. The word blog is just a shortened version of web log. A log, or journal, kept on the web. Blogging has become increasingly popular, both in the corporate world, as well as in small business marketing. It is a way to connect with buyers, as well as communicate your message. Blogging has also become an activity of personal enjoyment to so many, a way to share a piece of him or herself to the world. People love to share their passions, so what better way to do so, but through a personal journal available on the web?

So why should you create a blog?

Below I have listed 19 benefits you could enjoy by writing a blog; both personal and professional.

1. Interact With Clients – Blogging gives you a hard and fast way to interact with your clients or customers. Through blog posts, you can post and receive comments on your content, and answer any questions or commentary that may come your way. It makes your clients and buyers feel like you care about their needs personally. And if you are a good business owner, you do!
2. Help People – What is the reason for this interaction with your clients? To help them of course. If you are blogging to support your business, you are offering solutions to a particular problem or problems your clients are facing. Using your blog, you can help them with tips, strategies and instructions on how to utilize your products to the fullest.
3. Build Relationships – By interacting and helping your customers and clients, you are building a trust relationship with these people where they will start to visit your place on the internet to find the answers to questions.
4. Establish Authority – Posting daily content which answers questions and offers solutions to problems will highlight you and your Blog as the authority in the field. When your customer has a related problem, they know where to click.
5. (Authority) Makes You The Expert – As mentioned above, you are now the expert in your field, thanks to all of your informative posts on your blog!
6. Bring Like-minded People Together – Are you writing a personal fitness blog? Chances are people who are interested in personal fitness and staying healthy are going to be visiting your blog. And by drawing in those visitors, they will making valuable comments of their own and engaging in conversation with you.
7. Marketing – A blog is more and more important in current day marketing. Consumers are out on the internet searching their own information about a product they are interested in. If you are offering a product, a blog is a way to market that product by offering valuable information about it, and what problem it is solving.
8. Website Traffic – Drawing in the like-minded individuals and using your Blog for marketing, you will be drawing in traffic to your website. More Traffic = More Sales as well as…
9. Search Engine Ranking – When you draw website traffic, the Google spiders are beginning to recognize your website as a source of authority. When Google recognizes your website as an authority, it will begin to move your website to the top of the list when relevant keywords are searched. How many of you scroll past the first or second page when searching for something??
10. Generate Leads and Gather Emails – All of this marketing and traffic to your Blog can be meaningless if you are not gathering email addresses. The marketing list was and is still the most important thing. Your potential buyer will come to visit your Blog at will, but with your list, you can reach them at any time. This is especially useful when you have a new product to promote or have offers to share to draw them in.

You will also enjoy personal benefits if you take on Creating A Blog….

11. You’ll become a better writer – When I began my first blog, my writing skills needed some polishing up. I was re-writing more than I was writing. After a few months though, the spell check and automated tools were rarely firing. The words were also effortless transferring from keyboard to screen, and in search engine format as well, I may add.
12. You’ll Meet New People – In my short time as a blogger, I have met an amazing mentor, as well as like-minded people out there with the same goals as me! I have met two (so far) guest bloggers who I am featuring on my blog! Believe it or not, with the “stranger danger” out there on the internet, I have been overwhelmed by the positivity I have experienced.
13. You Will Stand Out – How many of your peers are putting themselves out there sharing personal experiences and valuable information about their field? For those of you that distribute another company’s products, how many people are actually providing unique value, vs. throwing up pictures of their company’s promotional material?
14. You’ll Inspire Others – You can use your Blog to highlight stories of how you’ve helped people and what you’ve done to solve their problems. You can share other writer’s stories as well. I have gotten more than one comment on my accounts about how I have been inspiring the daily. It’s an amazing feeling!
15. You’ll Become More Confident – With the amazing feeling, you’ll naturally become more confident with each positive reinforcement and feeling of accomplishment when you’ve helped each person.
16. You’ll Find A Place To Recommend Your Products or Services – This is it – your home on the internet. Away from all the traffic and noise of social media. Posts and tweets fly by in the blink of an eye. Your content pages on the blog are there to stay or until you take them down. It’s where your readers can go and learn whatever they need to know about you and your business.
17. Growing a List Is Still The Best Way To Grow Your Business – It was 20 years ago, it is now. The format of the message has just changed. From letter via direct mail, to now an email message. Growing your list will grow that base of warm leads that you can drive your promotions and offers to and actually have a higher percentage of closing the sale.
18. Attract an Audience – You’ll be able to build and attract an audience who are interested in what you have to say!
19. Make Money – Finally, you can make money when you write a Blog. There are many ways to make monetize a blog, big and small.