In the current super hyped state of promoting home business on social media, more and more home business marketers are trying to move away from the simple practice of building a fan base, and instead trying to actively sell their products and build revenue.

90% of home business owners, when polled said they spend the majority of their social advertising time on Facebook.

So how can you set yourself apart from the crowd and be ready for the mad dash to get the most “consumer attention” this holiday season?

Prepare Your Social Media Profiles for The Holidays

Although most shoppers do not visit their social profiles with the thought of making a purchase,  65% of online shoppers look at at their newsfeed to see which social media profile will give them a great gift idea.

Change your header image to something seasonal or a limited time offer with a link to an offer directly from your fan page. Give your fans a reason to remember you by interacting with them.

Use this simple Guide to Help Plan Your Next 6 weeks:

 Prep your Profile

• Prepare your pages for anything outdated: products you no longer carry?
• Make conversion as easy as possible.
• Create buttons on your blog for sales and offers,  – get the word out!

Mid-November: Show them what is Coming

• Start teasing out attention with compelling offers to highlight in your social media accounts. Start messaging NOW about what is coming a couple days.

Early December: Get them engaged

• Update your profile to reflect holiday gift guides.
• Profile popular gifts for difficult-to-buy-for people, this will keep you top-of-mind and may give you an opportunity to showcase even more of your products and / or services.

Mid-to-Late December: Grab their Attention!

• Create amazing promotions, do creative videos about a flash sale or a Facebook fan discount.
• Target last minute shoppers.
• Ask to be shared widely, if you’re promoting a great discount make sure that people will share it far and wide!
• Don’t forget to include gift cards!

Post Holiday / Early January: Keep them interested

• While the surge in shopping may have passed, there is still opportunity to engage with gift card recipients and New Years resolution makers.