Course

LinkedIn: What You Need to Know to Use This Professional Social Network

LinkedIn is a social network with over 53 million users that enables you to make better use of your professional network and help the people you trust in return. LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership.

LinkedIn is an easy way to identify influential individuals at specific organizations.

It is a great tool to leverage your existing contacts to connect with people and find potential customers online.

LinkedIn is designed for professionals and the business community. Rather than sharing personal posts and pictures, it is specific to networking and making business connections. The goal of this site is for users to establish and document a community of business professionals that they know and trust.

If you’re looking to build leads in your business, a survey that Hubspot.com conducted showed that LinkedIn was far and above all other social media sites:

While Facebook, Twitter and Instagram have many more users than LinkedIn, this fact is true because the aforementioned social networks are just that; social. When you are on Facebook or Twitter for example, you can go out for a coffee and post a pick and a caption telling your friends how awesome it is. On LinkedIn, there is no need for that. On LinkedIn people post about business topics; on LinkedIn people post only it furthers their business, career, contacts or network.