Marketing your business by using YouTube videos is going to prove to be one of the smartest decisions you have ever made.

We all know about screen time right? Our society is watching more ‘screens; (computer, tablets, phones, and television) than ever before. This means that your ideal customer is already watching YouTube and searching YouTube for videos about products similar to yours. The question is, are you being found where they are looking?

Here are five ways you can use YouTube for marketing your small / home business.

 

 

 

 

 

1. Use YouTube to Highlight your Products’ Top Features

Don’t you love to see how things work? That is one of the biggest reasons we love shopping at malls and other stores. We can physically touch the products, we can taste test at the grocery store, or we can take the care for a test drive!

 

 

This is what is lacking inside of the online marketing world, we are encouraged to buy un-tested. And frankly most of us simply do not want to do that. So how can you make it easier for your customer to trust and purchase your product? That’s right! Show your customers close-up videos of them being used. If you sell a products that people consume, give them a real-life video of you eating the product. Describe in detail the flavors, the texture, the smell. Think about the food shows we love to watch. One of the best features of these shows is how the host pulls us towards the food through the use of highly descriptive (and delicious sounding!) language.

Use your video screen time to encourage your customers to think about how they will use the product to solve their problems. Use calls to action as you are shooting the video. Go so far as to tell them “This one feature right here, will easily solve XYZ problem.” When you do this you go from being an un-verified product into a real world solution for your customer.

 

 

Ready to take YouTube for your Business to the Expert Level and Blow the Competition Out of the Water? 

We thought so! Click Here to Get Started with the Video for Profit Courses you Need

 

 

 

 

2. YouTube Videos Get You Found On Google Search Results

YouTube is owned by Google, therefore when people are searching for any type of material on Google, they will see the results for videos as well. Even if they are searching for a book or other type of consumable material. Google’s main objective is to always give users the most relevant search results. This means, for example, that your book review video is relevant to a Google search about a popular book. Your video will be shown as a search result when a person looks for the title of that book. Pretty cool right?!

Google considers video to be as important as text-only pages.

 

 

A great option for you to maximize both text and video is to write a blog post. Next, add a complementary video link to that blog post. Check out how we did this technique by clicking on the YouTube video below:

 

 

 

 

 

What this means for you? Your product has a doubled chance of being found on Google when you have text and video combined into one search result.

When you implement video in your marketing strategy you are increasing the authority of your personal site. This is why IMU suggests that you always have your own blog, no matter what product you are representing. When you simply use the company website you were given, you have no control over the content. Instead, create your own blog and then you can put your personal videos in as well.

Looking for more information on how to do this? Check it out here.

 

 

3. Include “How-To” Videos for Your Products.

If you want to know the answer to a quick question, you probably “Google It” right? When you want to be shown how to do something, you simply “YouTube It” right?

The same goes for your customer. Depending on how in-depth your products are, you need to upload instructional videos showing customers how to solve a problem with your product. The point is to make sure you highlight the problem it solves!

Your buyers are using YouTube to make sure your product solves their problem before they buy. Second, your customer wants to watch after they buy! This is your opportunity to show different ways to use the product. How-to videos provide an exceptional benefit for you as well. They turn one-time customers into repeat customers. The more people watch you, the more products they need!

 

Keep in mind that the perfect YouTube video is 6 minutes in length.

When you show how to do more complex tasks with your products, you will t need to edit the video. Take out long stretches of video that do not add important information to the video. An example of this is baking cake. You do not want to show the real-time 36 minutes the cake takes to bake in the oven. “How to” videos are best suited for “in action” segments that give your customer an accurate representation of your product in action.

 

 

4. Market Your Business Videos

A video is simply a video without having a plan in place to market it across your social media and blog channels. An estimated 300 hours of video is being uploaded to YouTube every minute across the globe. To get your videos found you will need to promote them.

 

 

 

5. Training Your Team and Helping Your Customers

From our experience working with thousands of Direct Sales consultants, the one topic tht stays consistent is that they would like more training from their sponsor. Not more training and conference calls with corporate. But real, personalized video training from the person that brought them into the company.

 

 

If you have started to build a team, you can easily stand apart from your competition by shooting training videos for your team. Even better? Host a live webinar at least once a month. Videos are great way to teach your team how you do it. Anything from making a cold call, hosting a home party or making the first sale. Many video services let you show your screen which can help your audience see exactly what you do on the back end of your business.

 

Helping your customers through videos is an ingenious plan to entice repeat customers. Do you get the same emails from your different customers asking for assistance on the same problem? “Help” videos will turn your operation into a streamlined customer service machine. Simply record a short video for each repeat problem you have heard over and over. When the email comes through, choose the correct help video, personalize the welcome and hit send. The time you spend answering email questions will decrease sharply and your customers will feel like they received personalized help.

 

 

Conclusion

Ideally, all your videos should be shot with a high-quality recording device. Set up a clean space in your house that truly represents the feel for your business (read… no dirty kitchen dishes in the background!). If you are operating on a small budget, simply use the camera function in your computer.

For ladies you want to make sure that your hair, jewelry and make-up (or freshly washed face) looks professional. For you gentlemen, make sure that your facial hair is trimmed up and your clothing choice is professional.

 

 

Even the most seasoned video marketers can get a case of forgetfulness. To make your sessions run smoothly a script always helps. This also helps you to stay on focus, stay in your time frame, and not ramble.

Always remember to look at the camera lens and speak slowly, clearly, and with authority. If you make a mistake it is fine to smile, shake it off, and even have fun with yourself! This shows your audience that you are real and relatable. Above all, your videos are the one chance your customer has to make a decision on whether or not they are going to do business with you. Make them count.

 

 

Ready to take YouTube for your Business to the Expert Level and Blow the Competition Out of the Water?

We thought so! Click Here to Get Started with the Video for Profit Courses You Need