Content Marketing

How You Can Create Share-worthy Content (a.k.a. GO VIRAL)

 

10 Reasons Why Content Goes Viral

 

Educational Content

Posts, articles, etc that teach the reader something practical will get shared more often. Why? People not only want to appear helpful to their followers, but they also want to appear smart. Sharing content that educates shows that a user is following and sharing useful sources.

 

Positive Content

Studies show that positive content is shared more often than negative content. How many of you have countless inspirational posts pass through your social media feeds each day? People like to feel inspired and motivated in a world that is so wrought with negativity.

 

Highly Reactive (positive or negative) Content

Think politics. Think religion. In my experience on social media those posts that are commenting on any political debate, or candidate or person in office seems to evoke the most emotion. How about posts regarding constitutional rights? I won’t even go into religious posts and debate. The list could go on. Any issue that evokes high emotion, good or bad, will be shared, A LOT. Read Social Triggers Derek Halpern to read more about strong and powerful emotions and how to trigger them with your content.

 

Entertaining Content

According to Inc.com who did a study on content sharing, they found that 69% of users wanted to share content that entertains simply to be a good friend by making their friends have a laugh that day.

 

Write Longer Articles

Articles on your website or blog that are 3,000 to 10,000 words get almost double the shares. However, this can be taken with a grain of salt, because according to Buzzsumo, articles under 1,000 words are being shared almost as much.

 

Post At Optimum Times

Analytical companies have done the work for you! There are certain days and times per social media channels where it is optimal to post, and people will get the most looks at your content.

 

Use Images and Videos 

Content with images are twice as likely to be shared as those without images. It’s no secret that a lot of my blog articles have been focused on using video in your marketing strategy. The simple fact for that is that people LOVE videos! They are shared the most out of any other type of content.

 

 

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Post on Forums and Discussion Boards 

Another lesson from the Attraction Marketing 101 text book is that you want to find where your customers are hanging out. Once you have found where your customers are hanging out, then you can create a profile, go to those forums, find questions your audience has posed where you have information or services that solves the problem, and answer the question! And in a subtle way, kindly link your blog post within your answer to drive traffic back to your website, as well as invite possible shares. Places like Quora, Yahoo! Answers, Reddit, StumbleUpon, Digg and Delicious are good places to start.

 

 

Find Influencers In Your Niche

So you have a favorite blogger in your industry. There is absolutely no reason why you can’t drop them a note asking if you could guest post on their website? Chances are that your influencers have thousands and thousands of followers. If they agree to guest host your content, they will also likely share the link to their followers. I recently attended a social media conference, and some of the biggest names hopped on stage and said that in most cases they are happy to help launch a struggling, sincere blogger in their niche.

 

Be Interesting

Last, but definitely not least, BE YOURSELF. Be human. If you are a brand out there staking your claim in your niche, you should not only be writing and sharing good quality content, but you should also be sharing insight into who you are as a person and what makes you happy. This establishes the infamous “know, like, and trust” factor, and ultimately converts your customers into buyers!

 

 

 

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(graphic: www.socialmediaexplorer.com)

 

 

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