How do you get customer testimonial’s that tell the world how great your products and services are and also bring in new customers?
As CrazyEgg notes, getting your customers to provide social proof for your business is the new and best form of free marketing for free.
Think about it for a minute. Before you buy something on Amazon or any other site, you read a few reviews first right?
Even if you do not know the reviewers personally, reviews provide a way to determine whether the business is trustworthy, the products are reliable, and the services are worthy. We value the opinions of customers who have gone before us.
If your marketing strategy has not included farming great testimonials and reviews, now is the time. Instead of being reactive to bad reviews, now is the time to start stockpiling great reviews.
Here are 6 Easy Ways to Get Customer Testimonials, plus a downloadable infographic!
#1: Set Up Profiles on Multiple Review Sites
Even if you don’t think your industry needs reviews, setting up a profile on sites like TrustPilot, allows customers to leave reviews AND has the added benefit of showing up in a Google search.
#2: Ask Your Customers
The easiest way to get a great testimonial is when your customer sends you an email, a Facebook post, or any other type of communication. The next time a customer compliments your product or service, quickly ask them if they would mind writing it down or adding it to a site like Yelp.
The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on Trustpilot, Yelp, or the review site of their choice.
#3: Incentives for Reviews
The greatest asset you have as owner of your company is being able to hand out discounts or other incentives as often as you want! Offering an incentive for reviews shows your busy customers that you appreciate their time, business, and kind words.
#4: Make Reviews Part of the Sales Funnel
Make sure that all customers receive a follow up email after purchase asking for a review (with incentive). At our company we saw an increase in customer reviews simply by making it part of the customer’s sales experience.
#5: Set Up Your Google Alerts
Chances are good your customers are talking about your business and products (unsolicited!) By setting up a profile on Google Alerts and Social Mention you will receive alerts when someone posts about you. Use these alerts as your chance to ask that person for a formal review or testimonial.
#6: Remember Timing
Give your customers time to use your product or service for before you ask for a review. Set the auto-responder to send out a follow up, incentive, and review request AFTER the customer has had a chance to use.
Not IMMEDIATELY when they buy.
Good timing shows them that you care about their experience, not just the review for more business.
Choose whatever kind of bonus and program makes sense for your business. It’s just an added incentive to help employees remember to ask for a review. Given the importance of reviews in the customer decision process, this is one of the most effective ways to spend your marketing dollars.