Social media isn’t the only way to promote your product. What if you woke up tomorrow and Facebook, Instagram, Twitter, or YouTube ceased to exist? How would you market your products and services?
What if you really dislike social media and feel like marketing your business online is all about having a social media presence?
Either of these scenarios are completely possible. While social media itself will probably never disappear, your accounts could (along with all your hard wok) if your computer got attacked.
If you truly dislike social media, or are concerned with being hacked and losing your audience, we have 4 FREE marketing solutions for your business without using social media
Return to Public Relations
To get the most exposure for your products and services without using social media, old school public relations is the best way to go.
You can use a free service like Babbler to connect with other PR professionals and share engaging content, videos, stories and events.
When you are looking for content specific to your customer niche you can connect with reporters specializing in specific content idealization.
Before social media was even a concept, business owners were writing articles about their products and services (aka producing content).
When you want to become a thought leader in your industry, writing posts that provide value to potential customers rather than social media posts publicizing your product is the answer.
Producing content is a long-term strategy to get visitors to slowly start coming through Google searches to your site, but it is FREE, stable, and all the content belongs to you forever.
Use Email Marketing
During any given month of the year, business owners can attend conferences, craft fairs, or industry specific marketing events all filled with potential customers.
Before the days of social media, savvy business owners would give away products at marketing events in exchange for contact information.
To market your business without social media, you can create a weekly newsletter showcasing the benefits and advantages of a product and get the word out.
Another inexpensive method is to establish an email schedule for future postings through a website such as MailChimp.
Use Fans to Spread the Word
Your happy customers are the best people to convince new people to try out your product.
Using your weekly newsletter, basically you offer a referral incentive, give your fans the language to share your brand (this is known as ‘copy’) write the story, and empower them to be an extended mouthpiece for your company.
If social media has become too overwhelming to get it all done yourself, allowing your fans to shoulder some of the work for you is going to be life changing!