These Tips Will Change the Way You Approach Your Business on Facebook
Are you posting on Facebook for your business? And, on top of alienating your Facebook friends enough on your personal profile, do you feel like none of your posts ever get seen, let alone liked or commented? If you happened to have gone out on a limb, and created a Facebook business page, are all you hear is crickets when you post to the page?
You are not alone. In fact, we have personally been there.
Along with all of the changes made at Facebook concerning their algorithms, combined with the constant update and changes following, you may have either gotten discouraged or flat out given up. We know we did!
It’s important to stay on top of the changes if you want to continue to use Facebook, because well, if you’re not on Facebook, you’re simply not online. Do you know anyone who is NOT on Facebook? Facebook has become almost as important as Google when it comes to being found online, so you do not want to be left behind.
Contrary to what you may think, you do not have to be a big brand or celebrity to be successful on Facebook. You can be a regular ol’ Joe, just like the rest of us.
We can speak personally about my experiences on Facebook. For example, we barely had 30 followers when my page turned a year old, BUT, after 2 months of making changes recommended by the experts, we have gained hundreds and hundreds of fans.
That may not sound like a lot, but getting fans on Facebook pages has become much harder given there are 16 million business pages created since May of 2013! Multiply that exponentially as we round into 2nd quarter of 2016 and prepare to have mind = blown.
In this post, we will share some of the top Facebook marketing tips to get you started on the right foot when either starting a new page, or re-vamping your current page.
- This should be obvious. Be a Facebook user yourself. If you’re going to post effectively on the powerhouse of social media, then you should come at it from an actual user perspective. Like some of the businesses that you frequently buy from, including other interests like celebrities, sports or other hobbies. Also, like pages of your competitors. Look at what these pages are doing; where their ads are placed, what type of posts are getting liked and shared – and use it to craft your own marketing spin.
- Obey the golden rule; Profiles are personal, and Pages are professional. Profiles are simply a personal account on Facebook. This is a place where you share you photos, videos, and life experiences. This is where you add friends and family members and communicate on a personal level. Are you still posting on your personal profile about your business? Are you losing friends over it? If you happen to not be losing friends, and possibly been finding success – don’t forget that this violates Facebooks Terms of Service. Facebook firmly states that your Facebook profile should only be representing yourself. (e.g. not your business) What this means is, when you are doing business on Facebook, you are doing business on “rented land”. Facebook can pull the plug on your account anytime they want. And then what? What about your hundreds, or thousands of followers you have acquired? Do you really want to take that risk? Create a Facebook Business Page. It’s free. In addition, at IMU we recommend taking your followers or fans OFF of your social media account to a capture page, where you can collect the email of your interested fan, and in turn deliver a freebie. From there you can communicate your valuable information, promotions and other. While posting to Facebook tells your story and showcases your brand’s personality, the best place to talk about yourself, deliver value, and communicate your promotions or deals is on your own website. (which, you can create for free) If you want to continue to promote using your Facebook profile, then at a minimum make sure to craft your posts that you are not going for an outright sale, but rather a very personal story about your products and/or posts about your lifestyle.
- Create an online community with your Facebook page. You should be promoting your followers to engaging with EACH OTHER at the same time you are trying to engage with them yourself. Go out and tag others in your niche, so that you can not only share ideas, but also show your followers that you are willing to highlight someone or something other than yourself. Also, by showing the love to other pages and their followers, you will be giving the love to them, and that love will be returned. If you have a business offline, such as a sandwich shop, and you are bringing your presence online, you can do something like tag other neighborhood businesses. (like “we only serve the best coffee from Ferris Coffee Company”, and “we proudly display Courtney Artisan’s paintings” for example).
- Craft your message through storytelling. Let’s get something straight. Social media is not the commercials you are used to viewing on TV. It’s just not. That’s called “outbound marketing”. Social media promotion is called by marketers “inbound marketing” or “attraction marketing”. You are ATTRACTING the user to you by telling your story in a way that touches them. Your goal is for people to react, to feel something! Post when you have something interesting to say and invite likes and comments. People like a place to express their opinion. And for sure RESPOND to them! They like to know that they are being heard, and that you are a real person!
- Analyze your data. You don’t have to be a marketing or numbers guru to understand your Analytics. This also goes back to point #2. Besides violating Facebook’s Terms of Service, you are missing out on the free Analytics that Facebook offers its page owners. Being able to track and measure your results is invaluable. It allows you to track the results and the impact of your social media efforts. Did one of your posts garnish no reach, no likes or shares? Ditch it and go with more posts like the ones you found to be shared.
So, you’ve taken the plunge and created a Facebook Business Page. Now what?
Here are some best practices to get started:
- Know your goals and create a strategy. How will you present yourself on your Page? Are you going to be funny, cheeky? Or are you going to showcase your values and brand in a different tone? Decide on this first so your posting strategy is consistent from the get go.
- Create your Page and make sure it’s complete. Make sure to add a link to your website, a beautiful cover photo (you can create one in the perfect size, using Canva.com, for FREE), and make sure you thoroughly fill out the About section.
- Engage with your fans on your Page – No one wants to be “sold” online. See my point above about attracting marketing. You want to showcase your products and services in a fun way to encourage engagement on your page. Reply to all the comments!
- Have a publishing schedule – There’s no other thing that will kill a Facebook page quicker than not posting enough or inconsistently. Make sure you have your content plan in place for what and when you’re going to share. There are several tools you can use including Hootsuite and Post Planner.
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These tips on starting a Facebook business page should get you started off on the right foot. Remember, yes there are many social media accounts coming onto the scene that are gaining popularity, but Facebook continues to remain number one. The statics just don’t lie. Do yourself a favor and hop on the Facebook train!
So let us know what you are going to use today. Leave a comment below if you learned something from this article and by all means, SHARE it with your friends and colleagues!
The Facebook for Business Masterclass is open! Ramp up your business page and start profiting from Facebook!