Facebook Posting and Engagement Strategy for Small Business

Facebook Posting and Engagement Strategy for Small Business

Guess what? It has never been easier to determine, arrange, and execute a Facebook posting and engagement strategy for your small business.

 

Facebook allows you to run Facebook contests for free now. You used to have to use 3rd party products like Heyo, AgoraPulse, or ShortStack. Now, with a little maintenance, you can do this on your own!

 

 

 

 

 

Contests are a great way to engage with your Facebook audience. People love to win stuff! With the new rules in place, businesses can easily launch a Facebook contest right from their Timeline.

 

Facebook Posting and Engagement Strategy for Small Business

Ways to Run Your Contest:

 

  • Like the post
  • Comment on the post
  • Like and comment on the post

 

The one big rule that has stayed in place that you should keep in mind is that you are not allowed to require people to share the post to win.

Check out the Official Rules according to Facebook here.

 

 

 

 

 

With the official stuff out of the way, let’s get on with it. You have several choices for how you want to execute your Facebook posting and engagement strategy for your small business. Choices include:

  • Like to Win
  • Comment to Win
  • Like AND Comment to Win
  • Caption This
  • Fill in the Blank
  • Photo Contest

You can determine your specific requirements as you set up your contest, but the bottom line for any of these choices is to get maximum engagement from your audience. When you get more engagement, Facebook uses your results to determine who should see your posts in their feed.

The bonus for your audience is they get the chance to win awesome goodies, while the benefit of contests for your business is to bring your community together and to further humanize your brand!

There are well over forty-two million active Facebook pages.  If you want your page to stand out from the crowd you need to grow the audience by deciding on a Facebook posting and engagement strategy for your small business and drive more likes to your business page.

Intentional Marketer University (IMU) is a professional home business online marketing institution where home business owners, entrepreneurs, and marketers get help on subjects such as: Online Marketing, Social Media Marketing, Content Creation, and Leads to Sales Conversions.

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Intentional Marketer helps small business mompreneurs like you attract more customers using proven online and social media strategies.

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