13 Email Marketing Tips for Beginners

 

Many new business owners feel like with so much technology at our fingertips, email marketing must be what the dinosaurs are still using!

Be honest, have you ever thought, who reads their emails anyways?

But then find yourself checking emails while you wait, while you’re bored, while you’re looking for a coupon code before a purchase? Of course, you do! We all do, and that is why email is such an important tool for you to be using in your business.

This article is geared for the email marketing beginner; therefore, I am only going to focus on a couple key areas that you can tackle right away.

 

 

First up: Getting started

 

 

  • Define your audience.Make sure you understand how to establish a crystal-clear understanding of the audience you plan on serving. Know what their problem is, how they feel about it and what they currently do to try and solve it. This is the type of content they will respond to.

 

 

 

  • Always get permission from people before adding them to your email list. The best way to do this is to use landing pages, email subscription forms and we suggest a confirmation email with the exact credentials they supplied to be signed up.

 

 

 

FREE LIST BUILDING WORKSHOP

Learn How to Build an Amazing Email List of Paying Customers (for free!)

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Build an Audience:

 

 

  • Invite people to sign up to your email list. When was the last time you asked your Twitter followers or Facebook friends to subscribe? Facebook allows you to post your newsletter directly to your fan page. This is a non-invasive way to give your fans an insight into what they could be receiving as well.

 

 

 

  • Offer people something in return for signing up. There must be something in it for them, you must make sure that content is valuable enough to prompt them to subscribe. How about promising your next great piece delivered straight to their inbox which saves them the time of trying to find it on their own, if they subscribe?

 

 

 

You have a plethora of help at your fingertips, you can start by grabbing the IMU Email Marketing Explosion course HERE.

 

 

Content

 

 

  • Make it personal. You do not need to write an email to every individual recipient, but customers prefer to feel like they are important to you instead of just another person you are trying to make a sale from.

 

 

 

  • Always include a call to action. Of course, you want people to enjoy reading your email, but don’t forget the end game: you want them to do something as a result.

 

 

 

  • Make sure your emails are personally branded. You want your emails to fit with the rest of your content on social media and beyond. The key takeaway here is that all images, words, and personal brand name should be immediately recognizable as coming from your business.

 

 

 

  • Include contact details. Email is much more personal than social media. Make sure that you have your contact information included in each email so people can reach out with questions.

 

 

 

  • Include links, and double-check them. Simple as that! Many professional email marketers will still send bad links on accident. By double checking yours, you will be set to get immediate sales.

 

 

 

 

Sending

 

  • Send regular emails. We send out a weekly broadcast, for example, with links to our latest blog posts. But depending on your audience you might want to update people weekly or monthly.

 

 

 

  • Be consistent. If you are going to have a weekly broadcast then make sure, without fail, that it goes out every week. Remember, your customers may or may not see your post on social media (because of new algorithms) but they WILL see your weekly email if you are consistent about getting it to them. We argue that a weekly email is just as important as weekly social media updates!

 

 

 

  • Clean your email list regularly. Most new marketers are terrified of unsubscribes, when in fact, people who unsubscribe from your list would never buy from you anyway! We want them to unsubscribe, that keeps your email list very clean, and filled with potential buyers only.

 

 

 

  • Make it easy to unsubscribe. Unless you want to end up on a black list faster than you can say ‘spam’ and generally annoy people to the point they’ll never buy from you again.

 

Conclusion

 

In case you’re wondering, or you are still not convinced, we have yet to hear of any other form of (current) marketing that gets great results quite like email marketing.

 

You have a plethora of help at your fingertips, you can start by grabbing the IMU Email Marketing Explosion course HERE.

 

And let us know if you have any questions, we would love to hear from you!

 

FREE LIST BUILDING WORKSHOP

Learn How to Build an Amazing Email List of Paying Customers (for free!)

Click here to Join the Webinar

 

Intentional Marketer University (IMU) is a professional home business online marketing institution where home business owners, entrepreneurs, and marketers get help on subjects such as: Online Marketing, Social Media Marketing, Content Creation, and Leads to Sales Conversions.

29 comments: On 13 Email Marketing Tips for Beginners

  • You are so right on. We ALL check our email out of boredom. That is such a great reminder. The content upgrade has been the best way for me to get new email subscribers. It immediately gives them a reason as to why and shows value right out of the gate.

  • Excellent tips Anne and most folks just don’t get it – they don’t know if they need it or what will I offer them for free… ummm, one of your blogs.. just repurpose it, they don’t get it.

    I’d love to watch your webinar, does it do a replay if I join but can’t make it because I can’t – kickboxing! 😉

  • These are great tips, and I utilize them when I send an email to subscribers. My issue is getting that done! And I know it needs to be regular, but I just can’t seem to commit to it. That needs to be a goal this year!

  • Email marketing is at the top of my priority list in 2017! I began re-engaging my subscribers last week. I was thrilled with a 30% open rate and only seven unsubs. But, there are still a bunch of subs not opening my email. List clean-up is something I’ll be doing soon. Great tips here! I don’t know why, but I do feel a sense of loss when people unsubscribe, although I know it’s best if they go! Haha 😉

    • Hi Meghan (this is Anne!) – A 30% open rate is AMAZING! Especially since you said you hadn’t emailed them in 4 months! WOW! Kim G in their training said their broadcast emails get like 14% and they consider that good! We are always shooting for 20%. I would be ecstatic with 30%! I always feel a little bummed when we lose someone but we also only want to be talking to people who want to hear from us! Thanks for the comment!

  • I need to work on my list this year and your tips are all great. I didn’t realise you could post your newsletter directly to your FB fan page. Good info, thank you.

  • Building an email list has been an ongoing challenge for me. Although I don’t have a huge number of subscribers, my open rates continue to stay high. I’ve discovered that for me, Sunday nights are best. I don’t think I knew that FB allows you to publish your newsletter directly there, so I will have to explore that further. Thanks for the tips Anne, I appreciate the clear and easy to understand ideas.

  • I loved this idea: “Facebook allows you to post your newsletter directly to your fan page.” Thank you! I do like to make my list feel special, and they are special to me as my subscribed community, though, so maybe you could address that in a future post! Thank you!

    • [Anne] Hi Reba, I actually just read in a Kim Garst article that one way to invite people to subscribe to your list is to post older, back issues of your newsletters….then they can see what they are missing with your newsletter! Subscribing will give them “first access”. Not a bad idea!

  • Geat tips that I do my best to follow. I love your comment on how we cannot rely on our audience to see facebook posts due algorithims and that would not an issue with email. Sometimes I worry more @ getting social meia done and this gives me a new way to think of prioritizing.

    • [Anne] The struggle is real with the algorithms isn’t it? Like Terry W says – the average post is getting shown to 2-4% of your audience organically. If you happen to get more you are doing something amazing! My partner Meredith runs another business page for us and she continuously gets 20-30% organic using Buffer insights. It’s amazing!!

  • Even though many of us have been at email marketing for a while, it’s great to be reminded of how we can improve our email list. Last year I started to break my newsletter up and send it out on M-W-F. My open rate immediately increased. I’ve been thinking of different ways to repurpose my newsletter content, and I think I’ll start posting to my FB fan page. Thanks for that gem of advice.

    • [Anne] Great idea – I mentioned below a Kim Garst article i just read that you can post older versions of your newsletters as a lead page free offer – if one subscribes they will get “first access” to the newsletter when it comes out. I thought it was a great idea!

  • I do not check my email out of boredom because, I hate it so much that I refuse to enable email accounts on my smartphone. I check it from my desktop once a day, Mon thru Fri, after I complete my morning rituals.

    But I do know the email marketing is important to business. It is a way for prospects to become familiar with you and the products/services you provide and keeps you top of mind for them.

  • First I totally get that you need to add links and double check them. Typically I get them right but just when I get lazy and don’t double check, that is when they don’t work. 🙂 Also I get very frustrated when it is hard to find a way to unsubcribe. Even if I am not thinking of leaving and I have to struggle to find that button, I will unsubscribe. I want the illusion of my choice to what I receive. 🙂

    • [Anne] We struggled with the idea of moving the unsubscribe out of sight, but your comment above confirms that it should be there for those who want it! If people do not want to receive our emails then I definitely want them to be able to unsubscribe easily!! Otherwise, what’s the point?? Thank you!

  • Fantastic tips on successful email marketing, especially if you are a beginner! Loved all of these, Ann 🙂 The most important takeaway for me is to KNOW YOUR AUDIENCE 🙂 So many just do not understand and wonder why they have no success with email marketing!

  • This is great information. My blog publishes 3-5 times a week. A monthly newsletter would clearly be easier for me, but do you think a weekly would be better? I’ve been dragging my feet about this element of my business and need to get on top of that.

    • [Anne] I think a monthly newsletter would be fine, as long as you are consistent! We send our broadcast email once a week, but I notice other top marketers have been emailing several times a week. A newsletter once a month rounding up your best posts (or highest performing) would be a great start to a monthly newsletter. You could always bump it to weekly after you’ve gotten rolling!

  • Amazing work! This will be very helpful for young marketers.

  • I can see that you are customer focus. This is quite efficient and effective.

  • Good and clear tips. Still I need to better in being more consistent with my email list.

  • Great Post,We all check our email out of boredom. That is such a great reminder.

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