6 Ways You Can Use Your Camera to Become Irresistible to Customers

6 Ways You Can Use Your Camera to Become Irresistible to Customers


The definition of video marketing is not a difficult concept. Quite simply, it means using video to promote you, your product or your services.

According to the Digital Marketing Institute, by 2017 video marketing will account for 69% of all consumer traffic, and landing pages with videos lead to 800% more conversion. By responding to the demand for videos, marketers are accepting the potential buyers shorter attention span by making their content more visual and interactive, and boy,  is it paying off!

[Tweet “Video, and especially live video is DOMINATING your audience’s activity, with 78% of people watch videos online every week, and 55% watch videos online EVERY DAY.”]

Video, and especially live video is DOMINATING your audience’s activity. 78% of people watch videos online every week, and 55% watch videos online EVERY DAY.

What does this mean?

You need to add video to your strategy NOW. Be sure to read to the end of this post where we will highlight 6 ways to use video for your business.


If the compelling statistics above do not convince you that video is a good idea for your business then maybe these benefits listed below will.

Video is effective. PERIOD. There are studies that show that rates for information that is both seen and heard is retained up to 80%. The numbers drop to 20% for information that is only seen and down to just 10% for information that is heard. Source

Video has the human connection. You are able to connect with people on a much more personal level with video. Using video you are able to put a face with the facts. This also builds trust and establishes a personal connection. Make your video more effective by adding music!

Video boosts your SEO. Have you heard of search engine optimization? Yes! It still exists. But headers and keywords are not all you need to worry about anymore. Now, you can use video to increase your search ranking. YouTube is owned by Google! This means a properly optimized video can boost your results higher.

Also, when your videos are clicked, the google search machine kicks in and boosts your video higher. This goes for Facebook too! The more views you build up, the more you will reach more people.

Video boosts conversions. A conversion basically means one of your leads purchased from you. A recent study found that 57% of online consumers were more likely to buy a product they were considering by watching a video explaining more about the product.

Video simply must be included in your marketing strategy if you want to be more successful, and here are 127 more reasons why!

In addition to the benefits described above,  video is unique in that you are able to SOLVE PROBLEMS live on camera. People do not buy products, they buy solutions. What problem does your product solve? Do you help people lose weight? Solve it live on video with a 10-minute fat blasting workout. Do you help people be more fashionable and on trend? Solve it on video by pairing your jewelry with the appropriate shirt or blouse.

Even the most simple videos can become super viral and sharable when you have the right subject. When you tap into your viewer’s emotions, amazing things can happen. Videos can also show your viewers that you understand their problem, and therefore know exactly how to solve them.

Real Businesses KILLIN’ It Using Video

If you’ve read this far, you know video is where it’s at. Users are spending more time watching video that reading blog content. Our world is becoming increasingly more fast paced and grabbing people’s attention can be a challenge!

For business owners, video presents a huge opportunity! You can simply pick up your smart phone and jump on Facebook Live and share a quick tip, a behind the scenes look, anything to give your brand a name and a face. For small business owners, this is key because right now you probably don’t have the trust of a big brand competitor in your industry.

Here are a few people doing awesome using video:

  1. The Betty Rocker

The Betty Rocker, aka Bree Argetsinger, or “punk rock Betty Crocker” is a health coach and fitness motivator. She helps people all over the world helping them transforming their body. She has a fitness show on YouTube, but also uses Facebook Live like a boss:


  1. Dollar Shave Club

A YouTube success story. Dollar Shave Club makes and delivers razors and other grooming supplies right to your door for as low as $1 a month. Their funny, off the cuff, sarcastic videos just scream at you to buy, just to get in on this cool club.

Dive into their Facebook page and you will see a full content strategy, including blog posts about showering, shaving, and even bathrooms, and you actually want to read them. Also, if you check out their number of views, you’ll see they are doing something right to become an overnight success in sending out razors for a $1 a month:

  1. Tasty

You can’t talk about successful use of video without including one of the most viral food and recipe pages out there. I LOVE Tasty and watching the videos! And I’m pretty sure half the country does too. Run by Buzzfeed, the people behind Tasty certainly know what they are doing.  Basically, Tasty is full of videos of food that will make you want to try their recipes.

However, creating videos like this can easily be done by any small business owner or blogger. The best part, these types of videos have a HUGE potential to go viral.


How to Create Your Video

There are two types of video you can use for your business. You can pre-record your video and upload it to YouTube, and you go can “go live” using Facebook Live or Periscope by Twitter. Below we will go over the easiest way to jump on video, which is Facebook Live.

Are you still wondering why you should be using Facebook Live Video for your business?

Live streaming is all about connecting further with your audience. When marketing online, building the know, like and trust factor is huge, and is a must. It’s all about interacting with them in real time.

Facebook Live allows you to share video in real-time with your profile, business page followers, or Facebook groups.

Your videos get displayed right in your viewers Facebook news feeds, along with everything else they follow!

Although you aren’t able to see or hear people that jump on your live video, your audience can type messages to you in real time so you can answer comments and questions!

Using video allows you as a business and/or brand build authentic, intimate relationships with your fans and followers.

What makes Facebook Live different from other stream apps is;

  • As the video is shooting, you can see how many people are watching the video as well as their names and comments.
  • Your video will be saved to your timeline when it is over.
  • You can share, tweet, embed, or delete your live video after the fact.

Grab this Free Guide for Facebook Live tricks and tips!

Let’s get started. Grab your mobile device and open Facebook.

Step 1:

Go to your Facebook profile, business page, or group and start by clicking “What’s on your mind?” or “Say Something” as if you’re going to write a new post. Note: In the personal profile, you can simply click “go live” and you’ll skip to the good stuff.

Step 2:

If you are in your business page or group, you will click the “Live” icon to move to the next step.

Step 3:

If necessary, give Facebook access to your camera when you are prompted.

Step 4:

Choose your privacy setting. If you’re doing this for your business, you will probably want to choose public. If you’re in your personal Facebook profile, you might want to keep it to your friends.

Step 5:

Write a great description! Think of what you could say to grab the viewers attention. As with blog post titles, you need a reason to click. Type in your description here.

Step 6:

Before you go live, make sure your camera is pointing in the right direction! The set up screen will show you what your viewer’s will see.

Step 7:

Click “Go Live” and you’re on, baby! Be sure to interact with comments as they scroll through. You can answer them live while you’re speaking or go back and respond to them after the fact.

To block viewers, click on the profile picture of the comment, and click “Block”. Some people just don’t deserve to be watching your stellar content!


Click Finish to end the broadcast. When you’re ready, you’ll have the chance to “Post” it. Go ahead and post if you’re happy with your video!

Check out these statistics from our friends at websitebuilder.org:

127 Facts You Probably Didn’t Know About The Video Marketing

6 Ways to Use Video to Promote Your Business

  1. Address comments from your blog or Facebook page.

Use your live (or recorded) videos to discuss something your audience is interested in. If you have received a lot of the same questions or comments on your blog or Facebook page or Twitter…anywhere for that matter; jump on live and address them. This way you can jump on and answer multiple questions at a time.

  1. Customer testimonials or reviews

Interviewing a happy customer on video is good for any business. With Facebook Live you can use a 3rd party tool like BlueJeans onSocial to host multi-party, interactive video over Facebook Live.

An easier, and free way to do this if you are OK with uploading a pre-recorded video is to sign up for a free Zoom account. You can record your online meeting with your happy customer and upload the video file to Facebook, YouTube or wherever!

Using video in this way can provide social proof for your product or service. According to WebDam, customer testimonials have the highest effectiveness rating for content marketing at 89%.

[Tweet “Using video in this way can provide social proof for your product or service. In other words, BUILDING TRUST.”]

  1. Behind-the-Scenes Look

Give your viewers a look at your business and how you work!

Some of your viewers may be interested in doing what you are doing. By giving a sneak peek into your work, you are able to share your process and what works for you. This in turn educates your video viewers and builds trust.

  1. How-to videos

How-to videos are a classic way to support and attract new customers.

One of the most powerful ways you can use for video marketing is to educate your audience. For example, you can teach your audience how to use your product or how to make the most of it. Sell a protein powder? Show them how to make tasty shakes using regular kitchen ingredients!

The options are endless.

  1. Answer FAQs

Good customer service goes a long way. As you mature in your business, you will likely see a lot of the same questions come your way. Jump on video with a list of your top 5 and answer them live.

In addition to servicing your customers real time, you’ll have a video that you can share out to both your team and to new customers when they have the same question.

  1. Promote a Live Event

Are you hosting a workshop or class for your business? Using live video can be a great way to let your fans know you have something special coming up.

You can first create a post saying “special announcement” coming “today at 3pm”. Then, share the details about your event at that time!


Hopefully after reading this article, you are convinced that maybe you could give video a try. Nothing will build trust in you, your product or service, and business faster than real-time, in person interaction.

Now, over to you!

Intentional Marketer University (IMU) is a professional home business online marketing institution where home business owners, entrepreneurs, and marketers get help on subjects such as: Online Marketing, Social Media Marketing, Content Creation, and Leads to Sales Conversions.

23 comments: On 6 Ways You Can Use Your Camera to Become Irresistible to Customers

  • I keep hearing how video is the way to go now. I think I could probably use it for how-tos for my arts and crafts FB page.I’ll bookmark this so I can refer back to your easy steps for video marketing.

  • “Nothing will build trust in you, your product or service, and business faster than real-time, in person interaction.” sums this up so well. I am not using as I should, and you have laid out compelling reasons.

  • Hi Anne,

    Just a few short years ago, I would have never thought I would be using video online and actually enjoying it, especially Facebook Live. I believe video gives us a way to really connect on a deeper level and more ways to be creative. I like your recommendation of using video to address blog post comments (hadn’t thought of that one before so may look at how I can integrate that into what I’m already doing with video). The infographic you used in the post is a nice touch too!

  • Your stats, benefits and how to steps sure made a convincing case for doing live videos, Anne. Not, quite there yet, but can definitely see the advantage. Thanks for a great post.

  • I must agree with you that with the advent of video marketing, your tips are going to be very helpful to business owners looking to stand out and make a name for themselves on social media.

  • Super value in this and I still can’t believe I can’t conjur up stuff to say. Most of my “stuff to say” is via my blog or stuff I would share via screen share as that is what my audience would want.. to see what or how to do stuff… not just see my face.. and I can talk.. but blubber away.. urgh.

  • Anne, I have jumped on the video bandwagon. Such a valuable post here with specific tips for going live and repurposing video. I’m doing more live videos and certainly see the value. I’m working on doing MORE of it and will use your tips moving forward.

  • That was a mega post, tons of valuable information! Love the video stats. My short social media marketing videos are performing so well, most noticeably on Twitter (which is a surprise actually). Not sure I’ll ever incorporate live video, but I plan on recording my blog posts as videos to put on YouTube. The stats on video show it’s working and marketers need to pay attention.

  • [Anne] Indeed Meghan! Video is a must for marketing in 2017. You’re doing awesome!

  • [Anne] Glad to be of help Tandy!

  • [Anne] Kristen, I know what you’re talking about completely! I FEEL so awkward on video to this day. It’s hard to get used to. But everyone says “do something you’re uncomfortable with” and I guess this is it for me! And the numbers don’t lie. Gotta get it done!!

  • [Anne] I am sure when you are ready your videos will be amazing! Thanks!

  • [Anne] I agree completely! Never in a million years would I have thought I would go on live. But you are right – the connection is multiplied!

  • [Anne] Great Robin. Good luck!

  • [Anne] For sure Tamuria! How-to’s are the single most popular way to educate your audience. Go for it!

  • I love this post! Definitely bookmarking to return to and share with clients, as we all know we should be using video but are not really sure where to start or what to make a video about! This guide is perfect – as are your video examples. I followed Betty on YouTube because of her promo and I may just be about to order myself some razors! LOL, they do work! Thank you very much for this very valuable post.

  • I really have to get over myself and embrace live video. I’m such a perfectionist, I hate my voice, etc… I would rather go to the dentist than do live video. Somehow, I’ve got to get passed that. Maybe I’ll get more comfy with it going through your steps and suggestions.

  • I agree. I think wherever you take your video, you are a winner particularly in sites where they wills stay for a long tie. It is free advertising to put the in youtube. The chances of you being found is higher.

  • Hmm it seems like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any recommendations for beginner blog writers? I’d really appreciate it.|

  • Thank you very much! Be consistent in your blogging and share where your potential readers are hanging out. Include links in your posts and pay attention to SEO. We like the free Yoast plugin! Getting with influencers to guest post and share will increase your authority. Good luck!

  • I really like my hair bundles https://www.youtube.com/watch?v=koiFnDsfNPU, i use them everywhere you go!

  • I will have to try that! 🙂

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