If Email Marketing Is So Bad, Why Don’t Statistics Show It?

I hope as you have been following our blog the past few weeks that you have come to understand that email marketing and having an email list are still very important for your business. As you read in our last blog post, your email list your asset. What if Facebook and Instagram (or any social media channel) went away? The simple fact is you do not own Facebook, or Instagram or Twitter for that matter. What you DO own, is your email list.
Email marketing:

  • Builds trust
  • Nurtures relationships
  • Improves communication

….among several other benefits.
If you still do not believe me, there is a lot of research that back up these claims. For example:

  • 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)


As if that is not enough, below we want to share with you our favorite articles out on the web singing the praises of email marketing.

29 Reasons to Use Email Marketing (As Told by Small Business Owners)


A Beginner’s Guide to Successful Email Marketing




16 Examples of Awesome Email Marketing Campaigns





10 Email Marketing Ideas for Your Business



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Intentional Marketer University (IMU) is a professional home business online marketing institution where home business owners, entrepreneurs, and marketers get help on subjects such as: Online Marketing, Social Media Marketing, Content Creation, and Leads to Sales Conversions.

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