I hope as you have been following our blog the past few weeks that you have come to understand that email marketing and having an email list are still very important for your business. As you read in our last blog post, your email list your asset. What if Facebook and Instagram (or any social media channel) went away? The simple fact is you do not own Facebook, or Instagram or Twitter for that matter. What you DO own, is your email list.
- Builds trust
- Nurtures relationships
- Improves communication
….among several other benefits.
If you still do not believe me, there is a lot of research that back up these claims. For example:
- 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)
As if that is not enough, below we want to share with you our favorite articles out on the web singing the praises of email marketing.