How to Get Potential Customers From Your Everyday Social Media Content
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We reviewed in our blog post, NEW TO CONTENT MARKETING? 3 FREE AND EASY WAYS TO GET STARTED CREATING CONTENT THIS WEEK, how important content marketing is to your business.
You may be just starting out in your business and you are just beginning to post your business or products on Facebook or Instagram. However, without a strategy, these posts will be meaningless, and they may end up costing you a few “Friends” along the way. If you are going to do business online, you MUST learn and more importantly, accept that you will need to employ content marketing.
Again, content simply is “something that is expressed through some form of medium” (See definition.com). This can be in the form of a speech, a chapter in a book, a report, or in our case a social media post. Therefore, posting on social media for your business, is considered “content marketing”.
Like anything in your business, you should go at your content marketing strategy with a goal in mind. Do you want more followers? Do you want to reach 100 Facebook fans? Do you want to sell 10 units of your face cream? The more specific your goal, the better.
Social media in marketing speak is the “top of your funnel”. This means is the largest spot for prospective customers to enter. As they travel through your funnel and understand the benefits of your product, your group of potential customers will become narrower and narrower. This may seem like a bad thing, but in reality it is a good thing. A very good thing. Why? Because they are the ones who will actually buy.
Below are 10 ways to Get Potential Customers through Everyday Social Media Content:
- Make Successful Help Videos Solving Real Problems for Prospective Customers
With video being the fastest growing medium across social media, it would make sense that you should be making videos for your business. You can use video in a host of ways, including on Instagram Stories, Snapchat, and Facebook Live, but a good old fashioned product video hosted on YouTube can take your business a long way. Help videos can solve a real problem for potential customers in a format that’s both entertaining and easily digestible.
Check out this video with Nom Nom Michelle Tam on how to make paleo friendly recipes. She uses Facebook Live expertly on her page as well. If you’re a Paleo fan I’d definitely check it out!
You can shoot a video tutorial of how to use your product(s) in the context of the problem being solved. For example, if you are selling fiber lash mascara, shoot a quick video about the proper application. If you are selling statement jewelry, shoot a quick video of what type of outfit to pair your latest earrings with. If you are selling weight loss supplements, shoot (or share!) a quick 15 minute HITT workout to enhance the results of your supplements.
- Tell Your Audience What Works and What Doesn’t
Chances are you will have followers and readers that are in the same line of business as you are. This will definitely serve you if you are building a team in the network marketing arena. It will also attract interested readers if you have created an online course in your business because it’s likely your reader may be a competitor as well. You can write a post or share a video about a sales or lead generating strategy that really blew the doors off for your business and how it can do the same for your reader. This builds trust because you are being transparent about the ups and downs you have been through. Companies or other entrepreneurs can be inspired by these types of revelations.
- Create a Worksheet that Simplifies a Complicated Process
There are tasks in every type of business that could be simplified into a quick checklist or worksheet. Create a worksheet for your target industries and this can the beginning of a beautiful relationship.
For example, in the health and wellness industry, you could create a worksheet or PDF detailing 5 morning exercises to get your blood flowing. In the marketing space, a worksheet detailing the 5 steps to creating your Facebook strategy would be a useful resource. Trade that resource for an email address and you have the beginnings of your marketing list.
- Create a List of Successful Tools
Let’s face it – the top priority of most business owners is 1) saving money and 2) saving money. If you can create a list of tools providing both you will quickly find yourself in the good graces of your potential customer.
For example, “5 Types of Equipment to Workout at Home” would be a great list of tools for a personal trainer promoting his/her business online.
- Write Up Happy Customer Testimonials
Of course, one of the most popular, and effective pieces of content would be the happy customer post. This is usually in the form of a before and after picture, the quote of a satisfied customer, or a quick video of a happy client. Collect some customer testimonials and share the best ones in a post.
- Host a Photo Contest
Photo contests are a great way to interact with your followers. These are great for a number of reasons – anyone can enter and it also promotes user generated content that can be re-used and reposted anywhere.
Have a contest where your fans voice can be heard by letting them vote for their favorite images. Ask them for their input on your new jewelry design, cake flavor, or anything else like that.
You can also collect user generated content. Why create your own when your fans and followers are happy to create it for you? Make sure to have a good incentive for doing so; however, just the bragging rights alone, especially on a large follower account, are enough. People LOVE attention.
- Theme Posts
You know the ones: #MotivationalMonday is the day to post an inspirational or motivating quote. #TBT is the day to post an old photo of yourself or your company. (Check out one of my favorite 80’s artists Richard Marx with this classic post!) #FollowFriday is the day to tag your photos to invite people to follow your profile.
- Behind the Scenes
It may seem counter intuitive that your business account not used for overt selling and promotion. Social media is meant for just that – to be social and engaging with your followers. Using behind the scenes photos are a great way to give insight into your life and your day to day existence.
For example, if you have an office space, post around your office and with your coworkers. If you have a studio, share that. This gives your company a face and makes it more personal.
- Share product photos
Share product photos to showcase how your products are used and what they look like when they’re out of the packaging.
Show your product out of the box, in use, or in a unique way.
Finally, you can use a sweepstakes or contest. Everyone loves free stuff! Use a contest to increase your followers and add to your newsletter. When you have added people to your marketing list, you have a direct way to communicate with them in the future about new products, promotions, or anything else going on in your business.
As you sit down this week to plan what you are going to share on social media, consider one of the above ideas! Let us know in the comments how tactics worked for you!